Asylum6 is a gaming YouTube channel ran by one of my buddies. It features game-play, montages, and conversations on some of the most popular video games on the market.
I was asked to create branding guidelines and a logo for Asylum6.
I wanted to learn more about what type of message Asylum6 wanted to send to its prospective viewers. After conducting a creative brief with the founder, I decided that red would be the most appropriate color. Since the audience is mostly American, red mostly symbolizes excitement, energy, and intensity.
We agreed that the logo needed to be able to apply well on the web or on paper, and that there would need to be multiple versions in gray-scale.