Vice President, Director of User Experience

Santander Bank, N.A. - Miami, FL

"Great solutions start with great questions."


A little bit about myself.

Hello 👋🏼, I’m Samuel Custer and I’m a detail-oriented User Experience Director with a background in web development, visual design, and data analysis. I am a Certified Scrum Product Owner (CSPO), and I have a passion for solving problems and creating & improving intuitive experiences in an iterative process by looking at competitive intel, reviewing qualitative & quantitative data, and improving interactions based on user feedback.

Some fun facts about me:

- I started my career as a freelance web developer at the age of 14

- I’m a combat veteran of the United States Army 🇺🇸

- I love to nerd out on credit card rewards optimization 🤓

View some of my work.

This is where you can see some of my most recent work.

NIEHS Kids on a Mobile Device

Where I’m at.

I’m currently the Director of User Experience at Santander Bank, N.A..